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Cake day: November 19th, 2023

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  • ihaveult@alien.topBtoPhotographyDealership Photography
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    11 months ago

    I did photography for 8 dealerships back in 2014-2016. I’m not sure how much has changed in terms of pricing, but the workflow I imagine should be more efficient.

    I worked for two companies that contracted photographers out to shoot for these dealerships. We were given a point and shoot camera, a device that syncs the timestamp with vehicle stock numbers, and a printer to create buyers guides that are mandatory for any used vehicle on the lot for sale here in the US.

    Dealers do not want to “receive” these photos for them to upload individually for their vehicles. A system to upload them yourself is a must to make their lives easier. The used car manager at any dealership should be well versed in how this could work. I always wanted to be able to work 100% off of my iPhone back then, and now that phone cameras are very capable, I believe it can be done now. Shoot, print and upload all from one device.

    $23 per car was about average (I would see less than that as a contractor but it’s what the dealers liked to pay). I would typically photograph 4-10 used vehicles per day and our dealers needed photos of new cars as well. We charged $8 for new vehicles, I could easily shoot 50 on a 9-3pm day with a one hour lunch.

    It is a lucrative business. Summers suck, them vehicles get real hot. Research some of these companies that have been doing this for years. Or go work for them as a contractor. There is a lot to consider when doing this independently, but in turn can be a lot more rewarding. Best of luck.

    edit: do not do hourly.