Howdy! I have substantial experience in a situation like this as this was the last year of my career.
I’ll give you the TLDR first: looking for a new employer or building yourself up for freelance if this style of work isn’t for you.
My boss was the exact same, wanting things done fast and cheap, no actual video production experience, and cared more about his sales pitch (which he wears a $250 suit from Macys for) and literally hounding clients for Google reviews than the product we were creating. It’s exhausting from a creative standpoint and annoying from a client stand point knowing you can produce good work but being forced to create mediocre non-sense because hey, roofing company #1248 needs it for social NOW (the content will drive $0 in sales and be viewed by 14 people).
I’ve also notice a large uptick in sales/marketing/no production/non-creative experience (and no, basic drone shots are not creative by themselves) guys making web/content studios that cater to the absolute bottom tier clients because it is easy to make a quick buck. To put it bluntly, they’re annoying and a dime a dozen.
If you want to avoid freelance, chase after production houses/studios you actually enjoy work from, reach out to other photographers to shadow or assist and overall don’t let someone like that stifle your creativity and make you feel jaded, it’s not a fun time.
Howdy! I have substantial experience in a situation like this as this was the last year of my career.
I’ll give you the TLDR first: looking for a new employer or building yourself up for freelance if this style of work isn’t for you.
My boss was the exact same, wanting things done fast and cheap, no actual video production experience, and cared more about his sales pitch (which he wears a $250 suit from Macys for) and literally hounding clients for Google reviews than the product we were creating. It’s exhausting from a creative standpoint and annoying from a client stand point knowing you can produce good work but being forced to create mediocre non-sense because hey, roofing company #1248 needs it for social NOW (the content will drive $0 in sales and be viewed by 14 people).
I’ve also notice a large uptick in sales/marketing/no production/non-creative experience (and no, basic drone shots are not creative by themselves) guys making web/content studios that cater to the absolute bottom tier clients because it is easy to make a quick buck. To put it bluntly, they’re annoying and a dime a dozen.
If you want to avoid freelance, chase after production houses/studios you actually enjoy work from, reach out to other photographers to shadow or assist and overall don’t let someone like that stifle your creativity and make you feel jaded, it’s not a fun time.