Fujixweekly is the Bible for people trying to do that trend.

Light obsessed photographers. Usually I find they haven’t quite figured out how to do great colour work yet.

Ones who will trap themselves to a time of day/night because it’s good light. I have friends who will only shoot the same images all the time at night in the rain, which is fine if you have a style that you’re confident with, but they feel genuinely incapable of branching out to daylight or even diversifying to dawn/dusk because they make banger sad rain cyberpunk photos and that’s all they know. If they aren’t in Asia, they’re photographing Chinatown only, because of the cool signs.

Ones who will never graduate and learn to see colour in compositions so they’re either sticking to safe black and white, or some kind of light that naturally bleaches or dulls most colour like golden hour. It does look nice done right, no doubt. However, having every photo in basically a muted pseudo sepia or black and white seems like wasted potential just to avoid working a scene to compose for colour also. I find it so rare that colour is even a relevant addition in most colour photography I see. Often people will crank up the white balance well over 5000k for daylight to get a muddy brown “golden hour” effect all day and basically ignore it rather than try to do anything interesting with it.

I used to be like this, but mostly because the auto settings were always terrible. Now they’re so good I haven’t left P mode in years. 😂

Oh no, the trend just shifted. Before orange/teal it was lifting the blacks to look milky and faded, before that it was using the colour curves in post to add wild shifts to the shadows to look like a holga. Now we are doing jpeg “recipes” by overcooking the white balance because it’s easier to make everything look like a 7500k muddy sepia than composing colour, and putting on cheap diffusion filters even in the day time to turn $1000 lenses into $80 lenses that look “filmic” or like you touched the front element with greasy fingers.

Can you tell I don’t like this trend? 😂 It’s ironically why the price of Fujifilm second hand has doubled or more over the past two years. People think it’s a Fujifilm colour thing. When you can do the urine filter style on literally any camera.