We all have a favourite way of taking pictures, favourite subjects and environments that make us love photography. But still there’s a lot of us who have to make a living out of this, and have to find the best way to monetize our skills.
Having said that - what would you consider (or is objectively) the most profitable niche in photography?
The manufacturing sector has tons of businesses with just one location and 50 employees. Most of my clients have been in that category. I’ve also worked with multinational corporations, who you definitely can charge a lot more, but the bread and butter is family owned operations who don’t have a marketing or PR department and have no clue who to call when they want pictures, so they usually call the local chamber of commerce or economic development office for advice. That’s why its important to build relationships with those groups, you want them to refer you to those industries.