We all have a favourite way of taking pictures, favourite subjects and environments that make us love photography. But still there’s a lot of us who have to make a living out of this, and have to find the best way to monetize our skills.
Having said that - what would you consider (or is objectively) the most profitable niche in photography?
High end commercial photography can still be very lucrative, especially if you’re shooting for large international clients. My day rate is $5k a day not including licensing fees but I’m nowhere near the top. There are bigger photographers who pull $250k a year easily. Of course it’s extremely competitive, all about connections and those jobs are getting fewer and fewer these days buts it’s very possible. I once worked as a 3rd assistant on a campaign shoot for a international beverage brand. The photographer cleared $120k for 3 days of work and delivered at most 20 images.
Thanks for the insights and numbers about high end commercial photography. Really cool stuff. How do people break into that? Being an assistant? Digital technician?
Why are those jobs getting fewer and fewer?