I started this job where I take photos of clothes for a brand’s website, e-commerce stuff, white background.
I am having a really difficult time matching the colors of the clothes to the colors of real life.what I do is shoot raw, white balance mood is flash.and in Photoshop I play with color balance, saturation… until I get the color I want.it can take me about an hour to reach the right color for each piece and it can be really exhaustingbut I am pretty sure there is an easier way, or some tips to make it easier for me.
I edit on my MacBook Pro 2017 13-inch retina display, color LCD.
I don’t use a gray card because I shoot raw so I believe I won’t need it (correct me if I am wrong).
I try to pick a gray spot in the photo to adjust the white balance but it’s not enough.
for lighting, I use two strobe lights from both sides, pointing down to the object.
Shoot tethered on capture one / lightroom ( I prefer capture one).
Use a colorchecker or grey card to have a good start and pick white balance.
Start shooting and if you see some colours that aren’t right (usually greens, pinks, reds), shoot the outfit and adjust one of the pictures immediately after using the color wheel (I use the advanced wheel on Capture One) and apply to the rest of the images of that outfit.
Shoot next outfit.